Market Trends in Franchising


December 3, 2015 Facebook Twitter LinkedIn Google+ Franchise Articles,New Franchises


FranchiseFinders-SignToday’s  Market Trends in : The Emerging Industry Trends & Why You Need to Take Advantage

Franchising has become a huge prospect for people looking for financial freedom and who want to start a business without the pressures of building from scratch. It has become a career path of sorts for many people because of a downturn economy that has led to downsizing and corporate layoffs. Franchising is a business model that will be around for a long time. The marketplace for jobs will continue to be unpredictable making people look for an alternative means of securing their future.

Research shows that franchising provides significantly lower risks which will make it an attraction for people looking for financial independence in the present and future. Franchising is a potent business model and a viable vehicle for growth. It can supercharge economies by increasing job growth, productivity and output. If you are looking for a franchise opportunity, you need to be able to spot the emerging industry trends and take advantage of them quickly.

Go Digital

We live in a digital age where tech startups are launched every other day. The market is booming and shows no signs of losing steam. Needless to say, there is an immense opportunity for franchises from the technological landscape, especially in work from home and retail businesses. There is an insatiable demand for information technology for business purposes and in our everyday lives. Computer repair, mobile tech and Internet marketing services are the fastest growing segments in the technological world.

International Expansions

The World Wide Web has allowed companies of all shapes and sizes to expand their operations overseas. Most of them now carry out their businesses abroad or overseas. Smaller businesses struggle to establish global presence. But if they align with franchise companies, they can attain international success rather quickly by opening outlets or locations wherever there is a demand for a franchised product or service. However, realize that not every international franchise converts well into a different culture or environment. Any franchise company that is open for international expansions has to decide what should be left untouched with regards to the business model or brand identity and what can be modified to suit foreign cultures or locations.

Generation to Generation Partnerships

There are businesses that been running for generations passed down from parents to children and grand children.  Nowadays, millennial and baby boomer people have joined the fray by owning franchises. It is a unique situation whereby, parents have the finances and are looking for where to invest, whereas their children have the energy and are looking forward to launching their professional careers or taking it to the next level.

The economy has hit both the young and the old. This is the reason why parent-child teams are on the increase lapping up franchise opportunities.  The older generation have saved money over the years. But do not have enough money to retire on. The younger generation is unemployed or underpaid and wants a more profitable and productive life. It is a win-win situation for both parties if things are done right.

Whatever reasons you might have for taking on a franchise opportunity, ensure that you do your homework and look for trends that are profitable and available long-term. Avoid fly by night opportunities and those franchises on the wane. Spend time talking with successful franchisees. They will help you in making up your mind about the best brands, opportunities and business models.

By: Alam Qureshi is Broker of Record with ProClient Brokers Inc., Brokerage. To know more about Franchising,  Selling your Existing Business or Buying an Established Business for Sale in Ontario, go to my website: http://proclient.ca or call 416 364 5550

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